Jake Crawford


Industrial Designer



Ultimate Waffle [Mid CT]
Lifestyle/Skate/Basketball
Spring — 2022


‘Ultimate Waffle’ technology was introduced by the Vans AVE Pro and the ethos of the design is to expose the internal features of comfort and support and express an expertice in design. My goal was to blend the clear and classic rubber toe with an influence from basketball where clear soles evoke a feeling of nostalgia for sneakerheads and skate shoe dreamers.

Full Shoe Development (p. 3)
First Rubber Sample; All Translucent








 CITY MEETS SKATE  |  BASKETBALL PRO MODEL  |  LIFESTYLE IMAGINATION  |  TRANSLUCENT SIDEWALL  |  GHILLE LACING  | NO SEW PANELS  | HF WELDED LOGOS  | RUBBER NO SEW TOE  | PRESSED FOAM TONGUE  | 





Long Beach, Calif.
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