Jake Crawford


Industrial Designer



Upland & Hylane [Lifestyle]
Lifestyle / Retro / Skate
Spring — 2024

Skateboarders are branching into other sports and sharing spaces with traditional sports on the court. 

Tasked to look back at styles designed in a time where skateboarding shoes drew inpiration from athletic shoes, the Upland was remixed for todays audience. 




Inspiration  & Sketching

Designed in 1999, the Vans Upland was a big success with skate inspired consumers. Back then, designers drew inspiration from 80s athletic shoes and some of Vans 80s Serio Line of court tennis shoes.

In this reimagining we take the same approach for today’s youth.







Upland CAD Views
Angular paneling and details packed in including a trendy “T-Toe” commonly found on early 2000s skateboarding footwear
Hylane CAD ViewsThe subtle sister to Upland with more faithful paneling to the 1999 Upland, but with Vans’ signature Sidestripe


Techpack Upper & Outsole




Innitial Season Color












Final Upland
inspired by then, made for now









Final Hylane
inspired by then, made for now







Final Hylane Kids & Toddlers tall to small with sizing for the whole family







Long Beach, Calif.
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