Jake Crawford


Industrial Designer



Era Wafflecup [Team Style]
Skateboarding / Classics /Performance 
Fall — 2025


Developed an Era adaptation that brings a fresh perspective on a heritage shoe for today (performance). The final product is a nod to the past while catering to the needs of modern skateboarders.



Inspiration & Sketching

When searching for a spark for this new style I looked at Vans Wayvee (top left), expiremental shoes i crafted by hand (bottom left), and the installations of Do Ho Suh, a modern artist who colorfully plays with transparency and stucture.













Long Beach, Calif.
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