Jake Crawford


Industrial Designer



AMZN Trailhead
Hiking / Lifestyle / Outdoor 
Fall — 2021

Trailhead — the start of a journey with unexpected turns ahead. This project evolved into a family of products that expressed the streetwear influence on modern outdoor footwear. Built on Vans Ultrarange MTE3 rugged bottom with inspiration from Taka Hayashi’s AMZN TRL. 



Taka Hayashi 
Vault AMZN TRL
Inpiration for Style
F22
Limited Release


Sketching Ideation





AMZN Trailhead MTE 3
Hiking / Lifestyle / Outdoor  
Fall — 2021

Positive reception of AMZN Trailhead yielded demand for a fully weatherized version. The Vans MTE 3 level comes equipped with a Gore-Tex bootie, All-Trak rubber outsoles and 300G insulation for extreme weather scenarios.

I had identified an emerging trend in outdoor footwear: sleek shell-like uppers treated with streetwear design language. By building up layers of no-sew for structure and durability, I was able to mold in detail while keeping the silhouette modern and seamless.




Long Beach, Calif.
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